This Toolkit was developed for TIS centers, health authorities (HAs), and other stakeholders on how to plan and initiate a communication campaign for the general population, pregnant women/women of reproductive age and health care professionals (HCPs) at little cost. The Toolkit includes: - General recommendations to develop push-pull strategies and value propositions to support targeted communications. - Step-by-step guide to tailor example messages into digital and print communications and social media campaigns in your country. - Adaptable and affordable materials for digital and print communications and social media campaigns, that can be tailored to your local context and language.